La Bella Romana

Every year Progressive Grocer honors businesses in various categories. We were lucky enough to be honored for our private label, La Bella Romana, as an Outstanding Store Brand. La Bella Romana is very important to us and has come a long way since its origin.

Our private label was established in 1984 by Angelo. The name is a tribute to the matriarch of our family, Romana Caputo. “La Bella Romana” translates to “the beautiful Romana.” The logo features a picture of Romana feeding pigeons in Piazza San Marco in Venice, Italy during Angelo and Romana’s honeymoon. 

The brand started with California grown tomatoes. We canned the tomatoes and it was the start of the brand. When Angelo was ready to add more products to the line, he knew that his expansion should be Italian staples. Angelo and Romana went to Italy and sourced suppliers who could offer the highest quality products and ingredients. The result of this trip was the addition of pasta and olive oil to La Bella Romana!  Pasta and olive oil are traditional components of every Italian meal. These items can be used or prepared in a variety of different ways to satisfy anybody’s hunger. These foundational items of the La Bella Romana line embody simplicity, diversity, and deliciousness.

Since those beginning items, the La Bella Romana brand has grown exponentially. The private label now includes bakery items, deli meats, catering and prepared foods, grocery products, and more. There are about 400 items that all have the La Bella Romana name on them.

We have a variety of canned tomatoes– sauce, puree, paste. We know that sauce is a staple in any Italian household. Canned tomatoes are the perfect start to sauce on a Sunday, pizza night, and more. We have spent time sourcing the highest quality ingredients for our products. The rich flavor and delightful smell will make your own kitchen feel like Italy.

Our giardiniera options are the perfect condiment for any meal, especially your beef sandwiches.

We also have organic pastas. Pasta is low on the Glycemic Index (GI). Low GI foods are digested more slowly; thus, pasta naturally satisfies hunger longer without spiking blood sugar levels making it a great meal option!

All of our private label items are made using only the freshest and highest quality ingredients. The core of our products today is the same as 1984 when it started– bringing the freshest and healthiest foods to you and your family.

We would like to thank Progressive Grocer’s for this award and look forward to continuing to bring the best products to our customers! Check out the press release here!

From Our Family To Yours

A little bit about us

2019 will mark our 61st year in business. 2018 was a milestone year for us that allowed us to look back on all the memories we have created over the years. What started as an Italian immigrant looking to live out the American Dream has flourished into 7 stores throughout the Chicagoland area. At our core, we are a family and are lucky enough to now have 4 generations of Caputos! As a family owned and operated business, we strive to bring the healthiest and freshest products to you and your family.

Caputo’s was opened in 1958 by my grandfather, Angelo Caputo. He was born in Mola di Bari, Italy and immigrated to America at the age of 18. To gain entry into the country, he enlisted in the US Army. One thing about my grandpa, that is still true to this day, is that he is a determined man. He has the ability to accomplish whatever he sets his mind to, no matter what obstacles stand in his way. It was that state of mind that got him to where he is today. He believed in himself and never settled. He came to America with a goal– make something of himself and live out the American Dream. He put everything he had towards accomplishing his goal and his hard work paid off. In 1958, on the corner of Harlem and Wrightwood in Elmwood Park, Angelo opened Caputo’s New Farm Produce. That is what started it all.



To me, Angelo is synonymous with Romana. Angelo fell in love with Romana at a young age when he was still in Italy and their love story is very special. My grandpa would hang out in places just to catch a glimpse of my grandmother. He was without her for a while when he moved to America, but Romana was always on his mind. When he was in the army, he asked for a leave and went straight back to Mola di Bari to find out if Romana was still in love with him. A few weeks later, in 1956, they were married! They shared a beautiful story together. In 1984, they were back in Italy visiting family and looking at product manufacturers in hopes of launching a private label. When thinking of a name for this upcoming private label, Angelo decided this was the perfect opportunity to honor the beauty of his wife. He named the new brand, La Bella Romana which translates to The Beautiful Romana. Anyone who knew my grandmother knew that she was the most incredible woman. She had a heart bigger than anyone could imagine. She was selfless, humble, and kind. She was the best cook. She was beautiful inside and out. Romana lost a battle with cancer in 2004, but her memory and legacy live on.


While Angelo is retired, you can usually find him drinking an espressino or fixing a produce display. He left the business in the hands of his son-in-law, Robertino, and daughter, Antonella. My parents met when my father started working at Caputo’s at a young age. My siblings and I are very fortunate to have such hard working and dedicated role models in our lives.


We want to thank our extended family of customers for their loyalty throughout the past 60 years and we look forward to continuing to make more memories in the years to come!

From Our Family To Yours


Gifts for your Valentine

Valentine’s Day is right around the corner! Valentine’s Day dates back to the 400s when Romans would celebrate Lupercalia, a festival to celebrate the beginning of Spring. It was later named Valentine’s Day when Roman priest, Valentine, died on February 14 and was later canonized and became St. Valentine. Legend has it that while in prison, St. Valentine would write love letters to his jailor’s daughter and sign it “Your Valentine.” He became the patron saint of lovers and so people began to celebrate Valentine’s Day in his honor. February 14th is known as the day to spend time with your loved ones and show them you care. There are many little things that can help you show someone that you’re thinking of them.

An easy reminder of your feelings is flowers! With all the different bouquets and arrangements, it is easy to find the one that fits your loved ones perfectly. Whether you want to order an arrangement or just pick up a bouquet, we have just what you need! Flowers are proven to release happy chemicals into the brain because the vibrant colors, the fragrance, and the overall look can bring about a sense of joy. Flowers are a great way to spread love. We have a wide selection of flowers at each store. You can also call Naperville, South Elgin, or Carol Stream to place a custom order!

If your Valentine has a sweet tooth, we’ve got just the thing for you! Our bakery has a variety of Valentine’s Day sweets! We have special heart shaped sugar cookies and butter cookies decorated with pink sprinkles. We have chocolate covered pretzels and delicious chocolate covered strawberries. We also have special, heart shaped cannoli cake or a cookie cake. Nothing quite says “I love you” like a sweet from our La Bella Romana Bakery!

If you plan on having a quiet dinner at home to celebrate, we have what you need to make a simple and tasty meal. Pick up one of our chef kits for an easy Valentine’s Day meal. We have 5 different meals– all fresh ingredients, vacuum sealed and packed in a box for your convenience. Slow cooker pot roast, asian style salmon, and more delicious meals to cook for your special someone on Valentine’s Day! Don’t forget to stop by our liquor department to pick up the perfect wine to compliment your meal.

We hope your Valentine’s Day is filled with love and happiness ❤️

From Our Family To Yours